Fractional Product and Marketing Services for Technology Companies
An integrated approach that integrates your product and marketing strategies for optimal outcomes.
Our approach
We are long-time product and marketing professionals with careers developed in the tech startup community in Austin and Boston. We approach product and marketing in a holistic by focusing on the end state of success we work backward from go-to-market strategy to link features roadmap, messaging, segment targeting, partnering and ultimately organizational design.
Assessments
Deep dives into product and marketing strategy by evaluating hard metrics and correlation analysis to determine down to the critical features and programs that are making or breaking your business.
In-person and remote options
We are located in Austin, TX and can work with companies in-person or virtually as needed.
“Eric and 4PI have been a multiplying force in product and marketing in the Austin tech scene.”
— Serial entrepreneur, Austin, TX
